In January 2016 Santa Luzia Hammocks and Textiles was visited by João Pimenta who came to Paraiba to see some stages of the organic color cotton production chain.
Escorted by Armando Dantas (CEO), the designer was shown products made with sustainable raw materials, organic color cotton and recycled cotton, at the company’s headquarters, located in the city of São Bento, in Paraiba backlands, northeast of Brazil.
The purpose of his visit was to develop, along with technical staff from the factory, the fabrics that were used in the exclusive collection for Natural Cotton color – NCC Ecobrands, a company based in João Pessoa, which collaborates with Santa Luzia Hammocks and Textiles.
“We work together with Natural Cotton Color from cotton planting to distribution of textile products in international fairs, such as the Natural Products Expo West, in the US,” said Dantas.
For the CEO of Santa Luzia, it was a pleasure to receive a technical visit from João Pimenta, a prominent figure in the competitive market of Fashion, who displays his creations at São Paulo Fashion Week – Fashion Week, among other events.
“Meeting the humble man behind the professional” surprised Dantas. “I could see him engaged in everything and observant of the entire production process and craft making” said the CEO.
João Pimenta interacted with the artisans to learn about their techniques, as well as seeking to know more about organic color cotton. He was very attentive to everyone and praised us with each discovery: “what you do is a work of art.”
For the host, one of the most striking scenes was when the designer noted an artisan making a macramê hammock fringe, node by node, manually. “At that moment he stood still, silent and very thoughtful. I could never imagined it was done like this, and never thought I would see all this,” he said.
Armando Dantas said that it was a great experience to witness the creative process of the designer João Pimenta. “He plunges into his feelings to create and develop what he dreams and desires. At times he seemed to travel back in time. “
Dantas reports that at a certain time, João Pimenta was looking for some fabric, among those available to him which were tidily stacked.
“Suddenly, he saw a chair type hammock, forgotten at a corner of the room, unnoticed to us. João went to the corner and said, “this’ what I want.’ Everyone was really delighted, because that was one of the first fabrics we had produced. Only after the designer learned that the fabric was developed almost 30 years ago. Imagine the excitement that we felt. “
The presence of the designer João Pimenta was important to all at Santa Luzia Hammocks and Textiles. It was a learning experience for the entire team. It allowed everyone to review their own production through the eyes of a creative and sensitive artist, with a refined aesthetic sense. “Everyone started looking at they own work from a different perspective,” said Armando Dantas.